VDO.AI’s Hero Realty Campaign Bags Major Award for Excellence in Video Advertising
Reading Time: 4 minutesThis milestone win reflects VDO.AI’s creative and technology-led approach in delivering hyper-targeted digital experiences for the real estate sector.
VDO.AI has been recognised with the Best Tech-Enabled Campaign award at the Financial Express Futech Awards 2025 for its groundbreaking collaboration with Hero Realty.
The award-winning campaign set a new benchmark in data-driven video storytelling, redefining how premium real estate brands engage today’s digital-first homebuyers. By integrating AI-powered personalisation with contextual intelligence, the campaign transformed standard brand videos into dynamic, high-conversion narratives, addressing some of the core challenges inherent to real estate marketing.
The Breakthrough OLV Campaign
In real estate, attention is hard-won and action is even harder. This is especially true in high-stakes categories like residential property, where decisions are high-involvement, journeys are long, and drop-offs are frequent.
With homebuyers increasingly researching properties online, the challenge has shifted from awareness creation to conversion orchestration. The journey from discovering a listing to physically visiting a site remains fragmented, friction-filled, and highly vulnerable to abandonment.
Against this backdrop, VDO.AI helped Hero Realty amplify its digital presence and connect with high-intent homebuyers across Delhi NCR. The campaign’s objective was to position Hero’s residential projects as modern, aspirational, and digitally discoverable while bridging the crucial mid-funnel gap that often stalls user progression.
Hero Realty needed to transition high-intent users from online exploration to on-ground engagement, especially in the premium housing segment where buyers conduct extensive research but often hesitate to take the next step due to:
- Lack of immediate, actionable next steps
- Weak or indirect CTAs within digital ads
- Inability to visualise the location or emotionally connect with the project
- A disconnect between ad messaging and real-world navigation
The OLV campaign was designed precisely to solve these friction points.
Deployed across premium digital inventory and powered by AI-led video intelligence, it strategically engaged affluent audiences through contextual signals, interest-based segmentation, and behavioural targeting. Every impression was crafted to move consumers meaningfully, from awareness to inquiry to visit.
“At Hero Realty, we are committed to engaging India’s evolving homebuyers through digital-first storytelling. In an increasingly crowded digital landscape, relevance is everything. Our pilot campaign with VDO.AI delivered exactly that, marrying contextually intelligent video placements with the amplification of our campaign narrative.”
Karan Kumar, Chief Marketing Officer, Hero Realty
Innovation at Every Level
AI-driven OLV delivery
The campaign ran on VDO.AI’s OLV stack, using AI to reach audiences identified as high-intent homebuyers across Delhi NCR. This not only maximised relevance but also reduced drop-offs by aligning messaging with user motivations.
Contextual placement in finance and investment environments
Ads appeared in premium publisher environments such as NDTV Profit, CNBC, Bloomberg Business, MarketWatch, and Moneycontrol, placing Hero Realty in content ecosystems where real estate and investment consideration is naturally high.
Hyperlocal targeting
Since the project was region-specific, impressions were concentrated within Delhi NCR. This helped audiences connect digital discovery with geographical reality, which is crucial in real estate, where location visualisation strongly influences decision-making.
Dual redirection for seamless discovery
To remove the friction of unclear next steps, the video creatives included two actionable pathways. One led viewers to the Hero Realty website for in-depth project details, while the other offered a direct map link to the project office, simplifying offline visits and improving conversion likelihood.
Always-on optimisation
By monitoring completion and engagement metrics in real time, including a Video Completion Rate of 70.55 percent, the campaign continuously optimised towards the most receptive audience clusters and premium inventory.
What Stood Out?
The Hero Realty campaign stood out because it recognised an essential truth. Real estate marketing is not just about showing homes, it is about easing complex, emotionally weighted decisions.
Through a combination of AI-driven delivery and contextually relevant storytelling, VDO.AI transformed passive video impressions into meaningful consumer interactions. Each viewer received a message aligned with their intent, location, and content journey, making the experience personal rather than generic.
The campaign demonstrated that creativity and precision can work in tandem to influence long and high-stakes purchase decisions.
Results That Redefined Success
The campaign delivered exceptional performance across key metrics:
- 9.8 million plus impressions
- 70.55 percent Video Completion Rate, significantly above the industry’s 55 percent average
- 2 times higher CTR than benchmark OLV campaigns
- A marked rise in site visits and improvements in lead quality
These results show how AI-powered OLV formats can turn a consideration-heavy category like real estate into a measurable digital success story.
Media Spotlight
The campaign also gathered media attention, with leading publications acknowledging its impact and digital innovation in the real estate sector.
Construction World
Recognised how Hero Realty used VDO.AI’s Online Video technology to deliver high-impact digital storytelling and engage premium homebuyers across Delhi NCR.
Realty+
Highlighted the partnership for its intelligent and immersive OLV strategy that helped Hero Realty reach aspirational, digital-first consumers with relevance and precision.
Construction Week
Focused on the campaign’s ability to engage high-intent homebuyers using VDO.AI’s advanced OLV ecosystem, reflecting the growing importance of digital-first real estate advertising.
Silicon India
Praised the collaboration for redefining real estate marketing through AI-powered video experiences that connected meaningfully with modern homebuyers.
These media footprints further validated the campaign’s effectiveness and showcased VDO.AI’s growing leadership in performance-led, precision-driven real estate storytelling.
The Team Behind the Award-Winning Campaign
- Karan Kumar, CMO , Hero Realty
- Mananpreet Kaur, Marketing Manager, Hero Realty
- Arjit Sachdeva, Co-Founder & CTO, VDO.AI
- Akshay Chaturvedi, CBO, VDO.AI
- Rahul Jain, AVP – Ad Sales, VDO.AI
Akshay Chaturvedi, Chief Business Officer, VDO.AI, said:
“Real estate marketing requires a different approach, one that understands the emotional weight of homebuying decisions. Our forte is to help brands move beyond traditional advertising to create authentic connections with audiences when they are most receptive. The success with Hero Realty showcases how strategic video storytelling, powered by contextual precision, can drive genuine engagement and deliver tangible results for brands navigating today’s complex digital landscape.”
The recognition from the Financial Express reinforces VDO.AI’s leadership in AI-driven digital innovation and marks another milestone in redefining how brands communicate with precision, creativity, and measurable impact.
Learn more about the award-winning campaign here.
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