Jivika in Digital Marketing Video Ads
Engaging Gen Z through Advertising
May 6, 2021 3 min read
The pandemic has affected the companies brutally but now as they are climbing up the stairs to prosperity, the next obstacle...
advertising
Mehak Chawla in Digital Marketing
Apple VS Facebook: Brawl Over ‘Privacy’
April 30, 2021 4 min read
A huge rift is taking place between the CEOs of the biggest companies - Apple VS Facebook. Going by the statistics,...
Parth in Video Ads
Outstream Video Advertising: The Definitive Guide
April 12, 2021 5 min read
The online advertising industry, like any technological industry, is constantly changing and upgrading to provide a great experience for web visitors...
Mehak Chawla in Decoding Advertising
Decoding Advertising with Jatin Hasija, from The SportsRush
March 31, 2021 3 min read
The advent of programmatic advertising has led to increased technical complexities in the ad tech industry. While the scenario wasn't simpler...
Supreet S. Shetty in Ad Tech & Ad Ops Programmatic
Zero-Party Data: Meaning, Importance and Usage Tips
March 15, 2021 5 min read
“Everyone has three lives: a public life, a private life and a secret life.” ― Gabriel García Marquez These words of...