VDO.AI clinches three major awards for its groundbreaking Hyundai EV Campaign
Reading Time: 3 minutesThis winning streak demonstrates VDO.AI’s highly innovative approach in delivering hyper-targeted advertising solutions.
VDO.AI has been honoured with three prestigious awards for pulling off a highly innovative campaign in collaboration with Hyundai Motor India and Innocean Worldwide. The award-winning initiative revolutionised EV marketing by addressing consumer adoption barriers through hyper-localised, interactive advertising that transformed passive viewers into engaged prospects.
The campaign secured three major accolades:
- Financial Express MarTech Awards 2025 | Excellence in Innovation in Video Marketing
- e4m Play Streaming Media Awards 2025 | Best Use of CTV Advertising
- Agency Reporter Connected TV Asia Awards 2025 | Best CTV Partnership
These consecutive wins underscore VDO.AI’s leadership in leveraging advanced AI technology to create measurable advertising experiences that drive real consumer action.
The Breakthrough CTV Campaign
With this innovative CTV campaign, VDO.AI helped Hyundai tackle electric vehicle adoption’s biggest hurdles, range anxiety and terrain adaptability, with cutting-edge advertising solutions. The campaign deployed AI-powered Dynamic Creative Optimisation (DCO) alongside geo-targeted ad wrappers that adapted in real-time based on viewer location.
Executed across premium OTT platforms including JioCinema, Samsung TV Plus, JioTV+, Zee5, and LG, the campaign utilised advanced targeting across affinity, behavioural, contextual, and in-market segments for precision reach.
Innovation At Every Level
- Geo-Location CTV Wrappers: Ads dynamically showcased local terrains, from coastal roads to mountainous regions, proving the Creta EV’s versatility
- Interactive QR Integration: Embedded QR codes allowed viewers to instantly locate their nearest EV charging stations
- AI-Powered DCO: Real-time creative adaptation based on viewer geography and behaviour
What Stood Out?
What set the Hyundai campaign apart was the amalgamation of technology, personalisation, and interactive storytelling, moving beyond traditional advertising to create a hyper-relevant, actionable experience tailored to each viewer.
Rather than showcasing features in a one-size-fits-all manner, the campaign turned local geography and real-world data into the narrative itself. It leveraged CTV not as a passive awareness tool, but as an interactive, personalised, behaviour-changing medium.
This blend of emotional resonance, technological innovation, and practical utility created a campaign experience that was as functional as it was creative, setting a new benchmark for contextual, interactive advertising in the automotive sector.
Results That Redefined Success
The campaign shattered industry benchmarks:
- 4.7 million impressions generated significant top-of-funnel momentum
- 93.3% Video Completion Rate – well above the industry benchmark of 80-85%
- Scan rate of 0.04%, more than the industry standard of 0.02%, demonstrating genuine user engagement
- Measurable uptick in navigation to nearby charging stations
- Increased test drive interest and dealership footfall
The Partnership That Made It Possible
The campaign succeeded through strategic collaboration with Hyundai Motor India and Innocean Worldwide, featuring key stakeholders:
- Deepesh Dhadeech, Head – Brand and Media Strategy, Hyundai Motor India
- Ankur Suri, Head – Media Strategy and Planning, Hyundai Motor India
- Vibhor Malhotra, Managing Partner, Innocean Worldwide
- Anupam Sonker, AVP – Digital Services & Head – ImpactHub, Innocean Worldwide
Amitt Sharma, Co-founder and CEO, said, “These awards validate our belief that the future of advertising is personal, interactive, and intelligent. The Hyundai campaign proved that when you combine AI with creative storytelling, you don’t just capture attention, you change minds. We transformed electric vehicle skeptics into believers by showing them exactly how the Creta EV fits their world.”
The campaign sets a new benchmark for automotive advertising, demonstrating how AI-powered personalisation and interactive storytelling can drive both engagement and conversion in traditionally challenging categories.
Learn more about the award-winning campaign here.
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