{"version":"1.0","provider_name":"VDO.AI Blogs","provider_url":"https:\/\/www.vdo.ai\/blog","title":"What is Programmatic Advertising: A Detailed Guide for Beginners | VDO.AI Blogs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"wQceHkTKfe\"><a href=\"https:\/\/www.vdo.ai\/blog\/programmatic-advertising\/\">What is Programmatic Advertising: A Detailed Guide for Beginners<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.vdo.ai\/blog\/programmatic-advertising\/embed\/#?secret=wQceHkTKfe\" width=\"600\" height=\"338\" title=\"&#8220;What is Programmatic Advertising: A Detailed Guide for Beginners&#8221; &#8212; VDO.AI Blogs\" data-secret=\"wQceHkTKfe\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n<\/script>\n","thumbnail_url":"https:\/\/www.vdo.ai\/blog\/wp-content\/uploads\/2020\/06\/laptop-with-different-applications-installed_1134-89.jpg","thumbnail_width":626,"thumbnail_height":417,"description":"Before the advent of programmatic advertising, all the inventory exchange was carried out as direct deals. Advertisers and publishers would go through an intensive negotiation process. Everything was done manually, starting from price, placing orders, to creative management as well as billing. Since everything was managed manually, publishers didn&#8217;t have time to experiment with placements [&hellip;]"}